Feb 24, 2016

Re-Branding to Fit Your Passion: An Interview with Heather Floyd of Floyd Family Photography

As an organization dedicated to passionate artists, we at NAPCP can certainly relate to the fluid aspects of art — including and especially photography. NAPCP member Heather Floyd, of Floyd Family Photography, decided last year that portrait photography was no longer primarily what she wanted to give her clientele. How do you re-brand without losing your mind and your client base? What made Heather decide she wanted to make the change to documentary photography and video? Read on to find out and be inspired!

NAPCP: We would love to know more about you and how you started your photography journey …
Heather Floyd:
My journey started long ago as I watched my mother take beautiful photos of me and my family growing up. With a borrowed enlarger and dark room, my mom developed her own film and we have many keepsake photo memories to remind us of those days. The days in which I was young, alive and free. I will never forget that time of my life and I wanted so badly to be able to give that to other people. I never thought I could actually make a true living at it so I did it as a job “on the side” for many years before deciding to quit my full time job as a veterinary technician. Many photography classes and a few life lessons later, I have decided that documentary photography is where my heart lies. And while photos are definitely a huge part of that, movies just seem to be that next awesome step in documented life. Nothing compares to little voices and the pitter patter of small feet as they run down the hallway. You can’t get that in photos. Your imagination has to come in someplace. With video, there is nothing left to the imagination other than what is not featured. Can you tell I love my job?

20151018-MVI_7817-1

NAPCP: You’re moving your business into documentary video and photography. What is it that draws you to that niche? What prompted the change in your brand?
Heather Floyd:
This last year, as I mentioned, I changed my views as to what I wanted to give my clients. Portraits are still a part of my business but a large part of what I offer is documentary photography. I want people to have the memories that I was left with as a child. Those spontaneous, silly, funny moments that, without photos, would possible be forgotten. Learning about the documentary vision that video can have, I was naturally drawn to the story telling aspect of it. It seems to be next step in today’s world of documentary photography and I am in love.

20151018-MVI_7838-1

NAPCP: Describe your ideal session.
Heather Floyd:
My ideal session would include anything that warms the heart of the family I am photographing. I truly want to capture the  moments that make them special an unique and I can only do that after I get to know them a little bit. In person consultations or lengthy phone conversations can sometimes be the best way to meet people. I can talk for hours when it comes to other people’s lives and what makes them thrive and strive. Listening to personal stories is my favorite thing to do.

20151018-MVI_7840-2

NAPCP: Why is video important in this industry? What is your favorite camera/lens for shooting video?
Heather Floyd:
I believe that video is the “next best thing” when it comes to documentary storytelling. It really is the next best thing to a still photo. While a still photo can show you a lot of emotion, the video can tell you the emotion. It really is a different feeling. I think it is important for this area of the industry to grow so that we can more creative ideas spun from this and possibly merge into something else in the future. Who knows what technology will bring forth? But for now- all I have to shoot video is my typical every day camera – my canon 6D. Zoom lenses don’t typically work as well or as easily for video in my opinion than prime lenses, but everyone has their own style when it comes to what gear to use. Are there better cameras out there? Sure. There is new technology coming out all the time. But does it matter? No. The important thing is that you are documenting life.

20151018-MVI_7850-1

NAPCP: There is very real richness and texture to your work. How did you decide to embrace life’s ‘beautiful messes’ as your style?
Heather Floyd:
While I am my biggest critic, I think that is the best thing I have heard about my work. “Life’s beautiful messes” is what life is all about. Nobody is perfect and nobody can claim to be. If we don’t remember life’s imperfections, then we have nothing to strive for, nothing to laugh at and nothing worth remembering. And, who wants “perfect” anyway?

20151018-MVI_7910-1

NAPCP: What advice do you have for others who want to change the direction or nature of their photography business?
Heather Floyd:
I think my best advice for someone that wants to change the way they do their business is that you just have to do it. If you have a passion for something, it will show in your work. People will see the difference in how you showcase it and they will want to be a part of it. It’s not just about showing people what you want to shoot, it’s also about showing people why it’s important to you and why it should be important to them. You succeed in that and you all become winners.

 

A big thank you to Heather for taking the time to speak with us about video in photography, and being brave in business changes! For more from Heather, visit her website, and Like Floyd Family Photography on Facebook.

 

Editor’s Note: The images throughout this post are stills captured from Heather’s lovely video. Thanks to her for allowing us to share them as well!

share this post:

TweetShare on FacebookEmail

About the Contributor: Katie, our Editorial Manager, is our wordsmith and communications extraordinaire!  After college and graduate school, she worked in the nonprofit world, and briefly in politics. She realized she'd be quickly burned out, and started writing for various lifestyle websites. Before landing at NAPCP, Katie shot product photography for Etsy shops and other small business owners. Katie also works with Pinterest, as a member of their Pinfluencer team. She is passionate about making the world a happier, more beautiful place! Katie lives for her husband and two children, updating their totally 90's home, and finding joy in the small things. Even washing dishes.

 

comment on this post

Leave comment

No comments have been added yet

liked this post? img you might also like...
  • Educational Summit 2019 speaker lineup presented by NAPCP
    Registration is NOW OPEN!! NAPCP Educational Summit
    Hey, NAPCP! We hope you’re feeling refreshed and energized. We hopped right outta bed this morning because we’ve been looking forward to this day all weekend! Join us and our 6 amazing speakers, in Atlanta, Georgia, for the NAPCP Educational Summit! January 23, 2019 In one day you’ll learn about how being “discovered” is the […]
  • October 2018 Inspired Magazine: Featuring Inspired Gallery Event Winners!
    NAPCP’s October 2018 issue of Inspired Magazine features our Inspired Gallery Event winners. Dive in and see what holiday items are available in the NAPCP shop, learn more from our most recent Marketing Mondays and much more! Print your copy of Inspired straight from MagCloud! Share your favorite pieces with friends, family and clients. Save
  • husband and wife embracing on beach
    We’re Obsessed With This Session + You Will Be, Too
    Rya Duncklee, of Rya Duncklee Studios, photographs fellow NAPCP member, and 2017 NAPCP Photographer of the Year, Ashley Berrie … Inspiration – When Ashley reached out to me to document portraits of her family enjoying time in one of their favorite places, of course I knew I wanted to do the best job I possibly […]
  • We’re Loving This Underwater Maternity Session
    Inspiration It’s no secret that I love underwater photography, especially when it involves photographing maternity clients.  I feel that it’s an incredible time in a woman’s life, and something to truly celebrate. Underwater always adds such a poetic element to any sessions and a special something that not many other sessions do. When Kathryn Langley, […]
img find a photographer
in your area
img

We are so delighted that you are here. The National Association of Professional Child Photographers is an association whose mission is to promote and support the artistry and integrity of professional child photographers. To accomplish this mission, NAPCP provides the most comprehensive resources for its members, bringing together a community of passionate artists committed to growth in their skills, their artistry, and their businesses.

NAPCP.com (formally pronounced "NAP-C-P") is a place where professional child photographers can come and connect, learn, teach, aspire and grow. It is also a valuable resource for parents who are looking for a professional child photographer in their area, and want to be inspired and educated about our specialized industry.

img award winning photos click here to view

img most recent issue
img vendors we love
napcp supporters

 
img helpful articles napcp resources
  • Educational Summit 2019 speaker lineup presented by NAPCP
    Registration is NOW OPEN!! NAPCP Educational Summit

    Hey, NAPCP! We hope you’re feeling refreshed and energized. We hopped right outta bed this morning because we’ve been looking forward to this day all weekend! Join us and our 6 amazing speakers, in Atlanta, Georgia, for the NAPCP Educational Summit! January 23, 2019 In one day you’ll learn about how being “discovered” is the […]

  • October 2018 Inspired Magazine: Featuring Inspired Gallery Event Winners!

    NAPCP’s October 2018 issue of Inspired Magazine features our Inspired Gallery Event winners. Dive in and see what holiday items are available in the NAPCP shop, learn more from our most recent Marketing Mondays and much more! Print your copy of Inspired straight from MagCloud! Share your favorite pieces with friends, family and clients. Save

  • September 2018 Inspired Magazine: Featuring Jaye McLaughlin!

    Our September issue of Inspired features Jaye McLaughlin of The Life in Your Years Photography! Read her exclusive interview, download your free motivational desktop wallpaper, access helpful resources and learn how to manage your time better in the busy season. Print your copy of Inspired straight from MagCloud! Share your favorite pieces with friends, family […]

  • Announcing the Inspired Gallery Event & Print Competition Winners!

    Hello friends! After much excitement and anticipation, we are absolutely thrilled to announce the winners of our Inspired by NAPCP Gallery Event. In contrast to our annual International Image Competition, the NAPCP Inspired Gallery Event was creative in nature and gave both members and non-members the chance to place in one of three categories — […]

Categories