Re-Branding to Fit Your Passion: An Interview with Heather Floyd of Floyd Family Photography
As an organization dedicated to passionate artists, we at NAPCP can certainly relate to the fluid aspects of art — including and especially photography. NAPCP member Heather Floyd, of Floyd Family Photography, decided last year that portrait photography was no longer primarily what she wanted to give her clientele. How do you re-brand without losing your mind and your client base? What made Heather decide she wanted to make the change to documentary photography and video? Read on to find out and be inspired!
NAPCP: We would love to know more about you and how you started your photography journey …
Heather Floyd: My journey started long ago as I watched my mother take beautiful photos of me and my family growing up. With a borrowed enlarger and dark room, my mom developed her own film and we have many keepsake photo memories to remind us of those days. The days in which I was young, alive and free. I will never forget that time of my life and I wanted so badly to be able to give that to other people. I never thought I could actually make a true living at it so I did it as a job “on the side” for many years before deciding to quit my full time job as a veterinary technician. Many photography classes and a few life lessons later, I have decided that documentary photography is where my heart lies. And while photos are definitely a huge part of that, movies just seem to be that next awesome step in documented life. Nothing compares to little voices and the pitter patter of small feet as they run down the hallway. You can’t get that in photos. Your imagination has to come in someplace. With video, there is nothing left to the imagination other than what is not featured. Can you tell I love my job?
NAPCP: You’re moving your business into documentary video and photography. What is it that draws you to that niche? What prompted the change in your brand?
Heather Floyd: This last year, as I mentioned, I changed my views as to what I wanted to give my clients. Portraits are still a part of my business but a large part of what I offer is documentary photography. I want people to have the memories that I was left with as a child. Those spontaneous, silly, funny moments that, without photos, would possible be forgotten. Learning about the documentary vision that video can have, I was naturally drawn to the story telling aspect of it. It seems to be next step in today’s world of documentary photography and I am in love.
NAPCP: Describe your ideal session.
Heather Floyd: My ideal session would include anything that warms the heart of the family I am photographing. I truly want to capture the moments that make them special an unique and I can only do that after I get to know them a little bit. In person consultations or lengthy phone conversations can sometimes be the best way to meet people. I can talk for hours when it comes to other people’s lives and what makes them thrive and strive. Listening to personal stories is my favorite thing to do.
NAPCP: Why is video important in this industry? What is your favorite camera/lens for shooting video?
Heather Floyd: I believe that video is the “next best thing” when it comes to documentary storytelling. It really is the next best thing to a still photo. While a still photo can show you a lot of emotion, the video can tell you the emotion. It really is a different feeling. I think it is important for this area of the industry to grow so that we can more creative ideas spun from this and possibly merge into something else in the future. Who knows what technology will bring forth? But for now- all I have to shoot video is my typical every day camera – my canon 6D. Zoom lenses don’t typically work as well or as easily for video in my opinion than prime lenses, but everyone has their own style when it comes to what gear to use. Are there better cameras out there? Sure. There is new technology coming out all the time. But does it matter? No. The important thing is that you are documenting life.
NAPCP: There is very real richness and texture to your work. How did you decide to embrace life’s ‘beautiful messes’ as your style?
Heather Floyd: While I am my biggest critic, I think that is the best thing I have heard about my work. “Life’s beautiful messes” is what life is all about. Nobody is perfect and nobody can claim to be. If we don’t remember life’s imperfections, then we have nothing to strive for, nothing to laugh at and nothing worth remembering. And, who wants “perfect” anyway?
NAPCP: What advice do you have for others who want to change the direction or nature of their photography business?
Heather Floyd: I think my best advice for someone that wants to change the way they do their business is that you just have to do it. If you have a passion for something, it will show in your work. People will see the difference in how you showcase it and they will want to be a part of it. It’s not just about showing people what you want to shoot, it’s also about showing people why it’s important to you and why it should be important to them. You succeed in that and you all become winners.
A big thank you to Heather for taking the time to speak with us about video in photography, and being brave in business changes! For more from Heather, visit her website, and Like Floyd Family Photography on Facebook.
Editor’s Note: The images throughout this post are stills captured from Heather’s lovely video. Thanks to her for allowing us to share them as well!
napcp contributor meet Katie Mitchell
About the Contributor: Katie, our Editorial Manager, is our wordsmith and communications extraordinaire! After college and graduate school, she worked in the nonprofit world, and briefly in politics. She realized she'd be quickly burned out, and started writing for various lifestyle websites. Before landing at NAPCP, Katie shot product photography for Etsy shops and other small business owners. Katie also works with Pinterest, as a member of their Pinfluencer team. She is passionate about making the world a happier, more beautiful place! Katie lives for her husband and two children, updating their totally 90's home, and finding joy in the small things. Even washing dishes.
May 2018 Inspired Magazine: Featuring Marena Rudy!This month’s issue of Inspired features Marena Rudy of Marena Beck Photography! Click here to read Marena’s exclusive interview, learn all about our upcoming contests and events, and see which photos we have featured this month from our May hashtag on Instagram. Print your copy of Inspired straight from MagCloud! Share your favorite pieces with […]
NAPCP Gatherings Round Up: Spring 2018We are so excited that our first Gatherings of 2018 were successful! At this Gathering, NAPCP Ambassadors around the world led their groups on a photo walk, and those experiencing inclement weather discussed a range of business and photography topics! We asked our NAPCP Ambassadors, members and friends to capture imagery of their Gatherings. Here’s […]
Announcing Our 2018 NAPCP International Image Competition Winners!Hello friends! After much excitement and anticipation, we are absolutely thrilled to announce the winners of our 2018 International Image Competition. Uniquely focused on child photography, the NAPCP International Image Competition features a range of image categories, including Babies, Newborn, Children, Family, Maternity, Siblings, Toddlers, and Seniors. Thank you to our amazing judges who dedicated […]
April 2018 Inspired Magazine: Featuring 2017 NAPCP Ambassadors!This month’s issue of Inspired features NAPCP’s 2017 Ambassadors! Click here to read their interviews, find out who’s who for 2018, craft positively perfect paper flowers for Mother’s Day, and see which photos we have featured this month from #napcp on Instagram. Print your copy of Inspired straight from MagCloud! Share your favorite pieces with […]
We are so delighted that you are here. The National Association of Professional Child Photographers is an association whose mission is to promote and support the artistry and integrity of professional child photographers. To accomplish this mission, NAPCP provides the most comprehensive resources for its members, bringing together a community of passionate artists committed to growth in their skills, their artistry, and their businesses.
NAPCP.com (formally pronounced "NAP-C-P") is a place where professional child photographers can come and connect, learn, teach, aspire and grow. It is also a valuable resource for parents who are looking for a professional child photographer in their area, and want to be inspired and educated about our specialized industry.
May 2018 Inspired Magazine: Featuring Marena Rudy!
This month’s issue of Inspired features Marena Rudy of Marena Beck Photography! Click here to read Marena’s exclusive interview, learn all about our upcoming contests and events, and see which photos we have featured this month from our May hashtag on Instagram. Print your copy of Inspired straight from MagCloud! Share your favorite pieces with […]
April 2018 Inspired Magazine: Featuring 2017 NAPCP Ambassadors!
This month’s issue of Inspired features NAPCP’s 2017 Ambassadors! Click here to read their interviews, find out who’s who for 2018, craft positively perfect paper flowers for Mother’s Day, and see which photos we have featured this month from #napcp on Instagram. Print your copy of Inspired straight from MagCloud! Share your favorite pieces with […]
March 2018 Inspired Magazine: Featuring Tina Krafts!
This month’s issue of Inspired features Tina Krafts of Tina Krafts Photography! Click here to read Tina’s exclusive interview, find out how you can get all the materials from the Summit in the NAPCP Store and see which photos we have featured this month from our March hashtag on Instagram. Print your copy of Inspired […]
February 2018 Inspired Magazine: Featuring Ashley Berrie!
This month’s issue of Inspired features NAPCP’s 2017 Photographer of the Year, Ashley Berrie of Ashley Berrie Photography! Click here to read Ashley’s advice, find out how you can get all the materials from the Summit in the NAPCP Store and see which photos we have featured this month from our February hashtag on Instagram. […]
The National Association of Professional Child Photographers is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com