Feb 26, 2016

6 Tips for a Successful Session, with Kristen McKay

pinterest-branding-horiz-(final)km

At the heart of it all, I am a mom. I am busy, always pulled in 100 different directions, am forever watching our budget, and my family is my world. When I became a professional photographer, I developed my business based on what I would look for when hiring a photographer and how an ideal session for my family would be run. Here are my tips for not only a successful session but creating a great customer experience.

kristen_mckay1

1. Create an Experience for Your Clients

From our first interaction via email or social media, to a hand-written thank you letter after a session, I want my clients to feel important, special, and that their session was customized to their unique family needs.

When clients reflect on their experience, I want it to feel personalized, well-organized and easy! After all, as family and child photographers, most of our interactions are with busy moms who are wanting beautiful keepsakes but don’t want the experience to feel like a second job.

kristen_mckay2

2. Make it EASY

Families are busy. I don’t want them to dread their session or any of the session “to-dos”. I use an online all-in-one management system that streamlines and simplifies the process both for my clients and myself. Payments, contracts, questionnaires are all handled in one place and online. I can’t tell you how many clients have thanked me for such a simple process.

kristen_mckay3

3. Communicate Expectations Prior to the Session

I would say 80% of your success will come from taking the time to communicate properly with your clients prior to your session. Provide a general outline of the process, give them ideas on styling, give them your contingent plan in case of weather or illness. Also, a lot of the general information can be gathered in a simple questionnaire. Ask questions like, Who will take part in the session? What are their ages? What are your ‘must have’ shots? What is your family’s style? What makes you laugh? What do you like to do together?

All of these questions help you to get to know the family, understand their needs and then help you formulate a plan for their session.

kristen_mckay4

4. Prepare a Gameplan

This doesn’t have to be formal. Once I get the questionnaire from the family and know ages, types of shots they want, etc. I prepare a mental gameplan for the session. I determine the location, depending on the time of day, I know general areas within the location to use, I plan props if necessary (like stools, benches, chairs, blankets), I determine the shot list (for example, if a family shot is most important, that is what we focus on first). Finally, but certainly not least, I think about the equipment I will need (lenses, lighting, etc.) and how I will use it.

kristen_mckay5

5. Be Yourself

It’s the day of the session and the family hired you because of your work, your style and because you’re you! You have prepared for the session, contracts and payments are all taken care of, you have the gameplan in your head. All you need to do is be you and do what you do best.

Welcome the family, briefly get acquainted, verbally review the general plan with the family and get to it! Have fun with it, shooting is the fun and creative part!

kristen_mckay6

6. Follow Up

After the session, I always send a thank you email within 24 hours. I thank them for their time, try to mention a memorable moment from our time together and lastly provide them a timeline on when to expect their gallery and where to look for it.

After the gallery is delivered, as part of my client experience, I like to send a hand-written note. I tell them how much I love their final gallery, that I can’t wait to work with them again and I also include a small gift as a thank you for their patronage.
A successful photography session is not just about producing great photography, it’s actually just one slice of the pie. Yes, your images and style will draw customers in, but the experience you create and the service you provide will produce referrals and repeat clients that will set your business apart and make you successful in the long-term!

 

Kristen McKay is a portrait and lifestyle photographer operating in the Highland, Milford, Commerce, and White Lake, Michigan areas. For more from Kristen, and for booking inquiries, please visit her website, and Like Kristen McKay Photography on Facebook.

share this post:

TweetShare on FacebookEmail

About the Contributor: Katie, our Editorial Manager, is our wordsmith and communications extraordinaire!  After college and graduate school, she worked in the nonprofit world, and briefly in politics. She realized she'd be quickly burned out, and started writing for various lifestyle websites. Before landing at NAPCP, Katie shot product photography for Etsy shops and other small business owners. Katie also works with Pinterest, as a member of their Pinfluencer team. She is passionate about making the world a happier, more beautiful place! Katie lives for her husband and two children, updating their totally 90's home, and finding joy in the small things. Even washing dishes.

 

comment on this post

Leave comment

No comments have been added yet

liked this post? img you might also like...
  • New in the NAPCP Store – Holiday Postcard Pack
    We’re hustlin’ for the holidays and having the BEST time with our seasonal marketing, with these holiday marketing postcard pack designs! There’s a lot of love in the NAPCP Member Community for these beautiful Artifact Uprising postcards. We feel it, and it is so special to see this community come together to share their ideas […]
  • A Colorful Family Session at Coney Island
    Inspiration I’m always inspired by the real stories of my families, and my images are an attempt to showcase their unique connection and genuine beauty. This family has chosen adventure to be a central quality of their life together, and are embracing travel with their young daughter and sharing their experiences at dearestdays.com. They wanted […]
  • What’s in Her Bag: Marisa McDonald
    Tell us a little about what’s inside your bag. I love my Jo Totes Missy Mint bag! It has custom dividers so I can create perfectly sized sections for my camera and lenses, external pockets, and even a laptop sleeve! My bag pretty much always has a camera (lately, my new Mark IV!), my Sigma […]
  • #NAPCPColors Round-Up
    We rounded up a few of our favorite #NAPCPColors Instagram submissions to kick off our week with a colorful bang! We’re so happy all of our Instagram followers and friends had such a wonderful time participating in this new project, on one of our favorite social media platforms. Julie Campbell Photography Paul Douglas Studio Sandi […]
img find a photographer
in your area
img

We are so delighted that you are here. The National Association of Professional Child Photographers is an association whose mission is to promote and support the artistry and integrity of professional child photographers. To accomplish this mission, NAPCP provides the most comprehensive resources for its members, bringing together a community of passionate artists committed to growth in their skills, their artistry, and their businesses.

NAPCP.com (formally pronounced "NAP-C-P") is a place where professional child photographers can come and connect, learn, teach, aspire and grow. It is also a valuable resource for parents who are looking for a professional child photographer in their area, and want to be inspired and educated about our specialized industry.

img award winning photos click here to view

img most recent issue
img vendors we love
napcp supporters



 
img helpful articles napcp resources
  • September Inspired Magazine: Featuring K.C. Crow!

    Click here to read our September magazine featuring K.C. Crow! Don’t forget, Inspired is now printable! Print your copy straight from MagCloud, and share your favorite pieces with friends, family and clients. Save Save Save

  • Announcing Our Second Half 2017 NAPCP International Image Competition Winners!

    Hello friends! After much excitement and anticipation, we are absolutely thrilled to announce the winners of our Second Half 2017 NAPCP International Image Competition. Uniquely focused on child photography, the NAPCP International Image Competition features a range of image categories, including Babies, Newborn, Children, Family, Maternity, Siblings, Toddlers, and Seniors. Thank you to our amazing […]

  • August Inspired Magazine: Featuring Amy Tripple!

    Click here to read our August magazine featuring Amy Tripple! Don’t forget, Inspired is now printable! Print your copy straight from MagCloud, and share your favorite pieces with friends, family and clients. Save Save

  • Free Custom Wallpaper: Shoot. Edit. Share. Repeat.

    Free Custom Wallpaper — Competition season is here and today we want to share this free custom wallpaper with you, to download! Download and use this wallpaper for your own personal use. Set it as your device wallpaper or share it via social media. Scroll down for clickable download buttons at the bottom of this […]

Categories