Learn How to Price for Profit with NAPCP Co-Founder Alice Park
Pricing is one of the most important pieces of building a sustainable photography business, yet it is also one of the places where so many photographers feel uncertain, overwhelmed, or afraid to charge what their work is truly worth.
That’s why we’re giving you free access to one of our most valuable business education videos: Pricing for Profit with NAPCP Co-Founder Alice Park.
This video is part four of a 5-part educational series created to help photographers build a stronger foundation for their businesses. In this free preview, Alice walks through how to shift your money mindset, create smart pricing strategies, and build a business that supports long-term profitability and sustainability.
ABOUT THIS FREE TRAINING
This free pricing video is one lesson from a larger 5-part NAPCP business education series designed to help photographers build a strong, sustainable foundation.
The full 5-part series walks photographers through the essential building blocks of creating a strong, sustainable photography business. Video one covers legalizing and properly setting up your business, video two focuses on building a clear and recognizable brand, video three explores marketing strategies to help you attract the right clients, video four dives into pricing for profit, and video five helps you understand what it takes to confidently run and manage your business.
We chose to share this pricing lesson because we know how many photographers struggle with this exact topic. Whether you are just starting out, rebuilding your business, or realizing your current prices are not supporting the life and business you want, this video will help you begin thinking about pricing in a more strategic and sustainable way.
During This Free Training You’ll Learn:
How to shift your mindset around money and pricing so you can charge with more confidence, clarity, and purpose.
Why profitable pricing is essential for long-term business sustainability
How to stop undercharging and start making more intentional pricing decisions
What it means to build pricing around the business you actually want
How your pricing impacts your time, energy, client experience, and growth
Why pricing is not just about numbers, but about confidence and clarity
MEET YOUR EDUCATOR: ALICE PARK
Alice Park is the Co-Founder of NAPCP, a 20-year professional photographer, and a creative entrepreneur who has built multiple successful businesses alongside her husband and business partner, Kyu Park.
Through their work, Alice and Kyu have grown a thriving portrait studio brand, a high-volume school photography division, and a successful seasonal summer camp series. Alice brings real-world experience, honest insight, and practical business strategy to the photographers she teaches.
Her approach is rooted in helping photographers build businesses that are not only beautiful and creative, but also profitable, sustainable, and aligned with the lives they want to create.
Pricing is Just the Beginning
This free video is a valuable place to start, but it is only one piece of the support, education, and community available inside NAPCP.
NAPCP exists to promote and support the artistry and integrity of professional portrait and child photographers. Through membership, photographers gain access to ongoing education, community connection, recognition opportunities, and practical resources designed to help them grow both creatively and professionally.
When you join NAPCP, you are not just getting access to one training. You are stepping into a professional community built to support your business, your artistry, and your long-term growth.
CONTINUE LEARNING WITH NAPCP
Monthly NAPCP Socials with trusted educators and industry experts
Live NAPCP Office Hours for business strategy, accountability, and support
Member-only educational resources and video trainings
Exclusive access to member-only opportunities and events
Discounted entry rates for NAPCP image competitions
Eligibility for Master Photographer Certification
Mentorship opportunities with experienced industry professionals
A professional directory listing to increase visibility
Inspired Magazine access and feature opportunities
A supportive community of portrait and child photographers
Vendor discounts, partner perks, and member-only benefits
Stop Building Your Photography Business Alone
Pricing does not have to feel confusing. Growth does not have to feel lonely. And building a profitable photography business does not have to mean guessing your way forward.
Inside NAPCP, you’ll find education, guidance, recognition, and community designed to help you move forward with clarity and confidence.