Erika is the Head of Community for NAPCP and the owner of Erika Holifield Photography. She helps creatives and small business owners find their voice online and build a social media presence that supports their business. Her approach makes social media feel simple, intentional, and aligned—without requiring clients to be on camera all the time.

In her mentorship, Erika focuses on creating content that feels natural and sustainable. She teaches how social media works, how to use it strategically, and how to stand out by sharing your story, your process, and what makes your work unique. Rather than chasing trends, she helps photographers gain clarity and build consistency.

Erika also shares practical tips for creating Reels, along with her favorite apps and tools to make content creation faster and less overwhelming. Together, she and her mentees build a strategy they enjoy showing up for—one that fits their life, personality, and goals.

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