SIMPLIFYING WEBSITES, CRMS & BACKEND SYSTEMS

DATE: Wednesday, April 8, 2026

TIME: 10:30AM EST

HOST: Octavia Elease of Octavia Elease Designs

Your website, CRM, and backend tools should make running your business easier, not more complicated—yet many photographers find themselves buried in disconnected systems, messy workflows, and manual tasks that eat up valuable time. In this session, Octavia Elease will show you how to simplify your tech stack and create a streamlined system that works together, from your website to your CRM and everything happening behind the scenes. You’ll learn how to build a website that guides clients smoothly from inquiry to booking, set up CRM workflows that automate the client experience, and create backend systems that reduce busywork and increase efficiency. If you’re ready to spend less time fighting tech and more time focusing on your clients and creativity, this session will give you the clarity and strategy to make it happen.

PRICING WITH CONFIDENCE & STANDING BEHIND YOUR VALUE

DATE: Wednesday, May 13, 2026

TIME: 1:00PM EST

HOST: Lena Antaramian of Live. Love. Laugh. Photos

Join Lena Antaramian for this upcoming NAPCP Social designed to make you think about your overall pricing strategy, packages and how to make more money!
With so many photographers around, it may not be easy to price yourself for profit and then stand behind your pricing. But if you want to be in the photography business, you need to know your value and charge what you are worth! Lena is very passionate about pricing and has been sharing her pricing philosophy and strategies and helping photographers charge what they are worth for over a decade. Whether you do in-person sales or offer all inclusive pricing, this social will leave you with tips to increase your total sales and offer value to your clients.

THREE ACTIONABLE TWEAKS FOR YOUR PORTFOLIO THAT YOU CAN TACKLE TODAY

DATE: Wednesday, June 10, 2026

TIME: 1:00PM EST

HOST: Ashley McBroom of Ashley McBroom Photography

Let’s chat about how to refine and strengthen your work, and bring that “wow!” factor to your portfolio. In this social, we’ll break down a few elements that may be secretly hurting the cohesiveness of your portfolio, and simple tweaks you can make to amplify your work. We’ll dive into compositional adjustments to help reduce distractions, go over some tips for achieving consistent, accurate colors and tones, and discuss how to create a more harmonious visual flow from one image to the next. You’ll leave with a more cohesive, polished portfolio and a sharper eye for intentional curation.

BEYOND CLIENT WORK: BUILDING SIGNATURE PROJECTS THAT DEFINE YOUR BRAND

DATE: Tuesday, July 14, 2026

TIME: 12PM EST

HOST: Willy Wilson of Life Unstill Photography

Client work may sustain a photography business, but the projects you create outside of client assignments often shape your voice, visibility, and long-term brand. In this Social, Willy Wilson will share how different types of signature projects, including a long-running community initiative, structured creative challenges, and personal exploratory work, have each played distinct roles in her career. We’ll talk about how these kinds of projects can influence your creative direction, strengthen your brand, and sometimes even spark ideas that flow back into client work. Expect a discussion-friendly session with prompts and ideas to help you think about what your own “signature project” might be and how it could support your growth as a photographer.

DESIGNING A CLIENT EXPERIENCE THAT FEELS ELEVATED

DATE: Wednesday, August 12, 2026

TIME: 1:00PM EST

HOST: Julie Hamlin of Sacred Sage Photography

Let’s talk about branding! Join Julie Hamlin as she discusses how photographers can transition from photographing families and portraits into working with brands. Attendees will learn how to begin understanding brand identity, how to approach storytelling with strategy for businesses, and how to position themselves as creative partners for commercial clients. This NAPCP Social will also introduce Licensing 101 for NAPCP members—covering why image licensing matters, how it protects photographers’ work, and how it ensures fair and professional compensation when images are used for business and marketing purposes.

STORYTELLING THROUGH EMOTION, LIGHT & CONNECTION

DATE: Wednesday, September 9, 2026

TIME: 11:00AM EST

HOST: Jennifer Kapala of Jennifer Kapala Photography

Description Coming Soon!

SHAPING THE LIGHT YOU WANT…ANYWHERE!

DATE: Wednesday, October 14, 2026

TIME: 11:00AM EST

HOST: Valerie Eidson of Valerie Eidson Photography

During this month’s social Valerie Eidson teaches photographers how to confidently use off-camera flash to create beautiful, intentional images—no matter the lighting conditions. From harsh midday sun to strong backlight and even flat light, she will show how to shape and control light during real outdoor family sessions. Learn how to add depth, dimension, and drama, as well as how to create a soft, luminous backlight using flash. Valerie will also share the gear she uses on location and what she brings to every session, helping simplify the process and build confidence when shooting outside the studio. This is perfect for photographers who want to stop relying on “perfect light” and start creating it anywhere.

STREAMLINING YOUR WORKFLOW TO FREE UP CREATIVE ENERGY

DATE: Thursday, November 12, 2026

TIME: 12:00AM EST

HOST: Lyndsay McNiff of Lyndsay Hannah Photography

The “Fall Rush” is often the most profitable season for family photographers, but it’s also the quickest path to burnout and missed memories with our own families. In this NAPCP Social, I’m pulling back the curtain on how I photograph 65–70 families between September and November while keeping my time at home a priority.

We’ll dive into the three pillars that make a high-volume Fall sustainable: creative scheduling, meticulous pre-season planning, and a highly specific post-session workflow. I’ll share the exact systems I use to maximize my revenue during these peak months without letting sessions take over my life. You’ll walk away with actionable strategies to streamline 2027, protect your calendar, and finish the year with both a healthy bank account and your creative energy intact. If you want to master the busy season instead of just surviving it, this session is for you!

TAX SEASON PREP & FINANCIAL AWARENESS

DATE: Wednesday, December 16, 2026

TIME: 11:00AM EST

HOST: Kristen Montgomery of Kristen Montgomery Photography

Let’s wrap up the year together! In this December social, NAPCP mentor and CERTIFIED FINANCIAL PLANNER TM will be talking about smart year-end business moves for photographers, financial strategies to consider before the year closes, and how to prepare your business for a profitable and organized new year. We’ll cover expenses and financial and tax decisions to consider, and how to set clear goals so you start the new year with a plan in place instead of guessing.

This won’t be just a listen-and-learn session, you’ll leave the meeting with actionable steps and online worksheets you can implement right away in your business.

We’re always looking for passionate community members to lead inspiring and educational NAPCP Socials! If you have valuable knowledge to share and want to connect with fellow creatives through a virtual Zoom event, we’d love to hear from you.

Just fill out the form below, and our team will be in touch with next steps. Let’s educate, inspire, and grow—together, online!