Here at NAPCP it’s small business owners who are the heartbeat of our association. The simple idea behind our Marketing Mondays videos was to share ideas corporately so that all of our businesses have the tools to thrive! Over the years our experienced members have learned and are still learning a lot of lessons — what works and what doesn’t — and we wanted to share those things with you!
Maybe your business is struggling and you can barely pay your bills. Maybe you dream of freedom from another job you feel is holding you back from making photography your full-time profession. Or maybe you feel like you’re in a rut and just need some fresh ideas to make your business even more profitable! We want to help you!
PAST VIDEOS
BIG PICTURE GOALS FOR 2017
Join Alice Park as she gives you an in-depth overview of how the NAPCP’s Marketing Planner works for her.
5 Big Business Turning Points
Join Alice Park chats about the 5 key turning points in her business and how each directly impacted her business.
IN-PERSON SALES I
In the first part of this 2 part series, Alice Park shares the 5 strategies she uses to book the client and educate them about investing in photography.
IN-PERSON SALES II
In the second part of this 2 part series, Alice Parkdemonstrates how she and her team conducts an in-person sales session in studio.
MOTHER’S DAY MARKETING
Join Alice Park shares 4 ideas to bringing additional revenue and opportunities to promote surrounding Mother’s Day.
SOCIAL MEDIA GOALS
In the first part of this 2 part series, Alice Park shares the 5 strategies she uses to book the client and educate them about investing in photography.
AWAKENING YOUR CREATIVITY THROUGH PERSONAL PROJECTS
Willy Wilson gives three tips for jogging your creative brain and getting yourself back in the artistic groove.
JULY PLANNING & 3 TIPS FOR PREPARING FOR FALL
The Fall is portrait photographers’ busiest time of the year, and Alice is sharing 3 easy tips in preparing now for all of it.
CONVERTING YOUR INQUIRIES INTO BOOKINGS
with crystal james
Get three tips for successfully booking most, if not ALL, of your new inquiries!
PITCHING TO THE MEDIA
Alice Park discusses successful pitch strategies she’s learned over the years and takes an in-depth look at NAPCP’s PR Media Toolkit.
FINDING CLIENTS IN ANOTHER CITY
Katie Rain gives 3 quick tips to help you market your business in a city that is not your current area.
3 TIPS FOR PARTNERING WITH A MEDICAL OFFICE
In this video, Rya Duncklee shares her top 3 tips for partnering with a medical office to boost your newborn photography business!
AWAKENING YOUR CREATIVITY THROUGH PERSONAL PROJECTS
Willy Wilson gives three tips for jogging your creative brain and getting yourself back in the artistic groove.
JULY PLANNING & 3 TIPS FOR PREPARING FOR FALL
The Fall is portrait photographers’ busiest time of the year, and Alice is sharing 3 easy tips in preparing now for all of it.
CONVERTING YOUR INQUIRIES INTO BOOKINGS
with crystal james
Get three tips for successfully booking most, if not ALL, of your new inquiries!
ACCOMPLISHING GOALS THROUGH AN ACCOUNTABILITY GROUP
Sarah Anthony discusses the power of using an accountability group to successfully accomplish your goals!
THE BENEFITS OF LEASING A COMMERCIAL SPACE
The Fall is portrait photographers’ busiest time of the year, and Alice is sharing 3 easy tips in preparing now for all of it.
THREE TIPS FOR A SUCCESSFUL FRESH 48
with hannah drews eggert
Hannah Drews Eggert shares her best tips for marketing, client prop, and shot ideas for a fresh 48 session.
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MARKETING IMAGE COMPETITION WINS
Join Jennifer Kapala, of Jennifer Kapala Photographyas she shares her strategies for marketing image competition wins, and why they are great for your business.
GETTING STARTED IN COMMERCIAL PHOTOGRAPHY
Hannah Drews Eggert shares her best tips for marketing, client prop, and shot ideas for a fresh 48 session.
HOW A PHOTO CONTEST CAN HELP YOUR BUSINESS
Join Lena Antaramian of Live Laugh Love Photos as she discusses her tips for running a successful photo contest and how it can help your business.
TEACHING CAMERA CLASSES TO PARENTS
Amy Tripple shares why teaching camera classes to parents isn’t just a short-term revenue booster, but a long-term way to grow your business!
BASIC TIPS FOR STYLING YOUR FLAT LAY IMAGES
Join Kristen Smith as she shows you how she styles flat lay images for marketing. Kristen will share what kind of materials to use to make a more interesting visual along with other basic styling tips.
SEPTEMBER MARKETING & 5 ESSENTIAL STUDIO POLICIES
Join Alice Park as she goes through her September marketing calendar and talks about 5 essential studio policies you should be implementing in your business.
WHY I LOVE IN-PERSON SALES (EVEN THOUGH I HATE SALES)
In Person Sales is a huge commitment in time and money. Is it really worth it? Jaye McLaughlin is sharing 5 reasons why she loves conducting In Person Sales as part of her all-inclusive lifestyle photography business model, and four of them have nothing at all to do with sales!
ALL ABOUT NAPCP
with crystal james
Crystal James, Marketing Director for NAPCP, talks about all the great benefits of being a NAPCP member. Learn more about how to make the most of your NAPCP membership.
ALL ABOUT HOLIDAY MINI SESSIONS
with lena antaramian
Lena Antaramian of Live Laugh Love Photos as she discusses how she uses holiday mini sessions to book her sessions calendar for the following year.
GROWING YOUR BUSINESS THROUGH SILENT AUCTION DONATIONS
In this segment Mary Grace Pingoy, of Jmotive Photography, shares some of her strategies for booking her ideal clients through Silent Auction Donations.
2018 NAPCP MARKETING PLANNING
Join Alice Park as she dives in to the 2018 Marketing Guide. Alice will walk you through the goal setting section of the guide as well as discuss what worked for her in 2017 and what her plans are for 2018. Get ready to rock your year!
HOW TO RUN A SUCCESSFUL AND PROFITABLE MODEL CALL
Planning a model call this year? Heather Davidson-Meyn is sharing her methods to make your call successful and profitable!
5 STEPS TO A SUCCESSFUL WOMEN’S HEADSHOT DAY EVENT
with heather crowder
Learn how to market, shoot and sell your first Women’s Headshot event and the logistics behind making the day a success!
IPS WITHOUT A STUDIO
Think you need a studio to succeed with in person sales? Courtney Goldman shares her solution to in-house in person sales (IPS).
BEING A BOUTIQUE PHOTOGRAPHER IN A SMALL TOWN
In this Marketing Monday segment, Kimberly Tank of Kimberly Tank Art & Photography shares helpful tips on how to build your photography business in a small town using various marketing tools.
ACCOUNTABILITY PARTNERSHIPS AND GOAL SETTING
with kimberly tank and willy wilson
In this Marketing Monday segment, Kimberly Tank of Kimberly Tank Art & Photography and Willy Wilson of Life Unstill Photography talk about having weekly meetings together has helped them advance their careers, build their businesses, and reach their goals.
GENERATING ADDITIONAL REVENUE WITH YOUR CURRENT CLIENTS
Join Cathi Nelson, founder of The Association of Personal Photo Organizers, as she shares ways you can earn additional revenue with your existing clients and new clients by offering services you have likely never considered.
SENDING NEWSLETTERS TO BRING IN MORE BUSINESS
Nobody likes writing newsletters but they can be a great business tool. Learning how to use newsletters to grow your business.
FREE HOLIDAY CARD MICRO MINIS FOR MARKETING
Offering FREE holiday card micro mini sessions as a marketing tool, as an upselling opportunity and as a way of treating your loyal clients like gold.
FINDING YOUR NICHE IN PHOTOGRAPHY
Do you struggle with finding your niche in photography? Amy Law from Little Stories – the Moment by Amy, is sharing her tips for finding your niche in creating your photography business!
HOW TO USE MINI-SESSIONS TO FIND YOUR IDEAL CLIENT
Photographer and studio owner, Jennine Coosaia, of Sky 9 Studio shares her strategy for using limited edition pop-up photography events (aka mini sessions) to find her ideal client without undermining her existing high-end clientele.
GIVING YOUR GIFTS TO HELP OTHERS IN NEED
Ashley Jones lost her daughter to a terminal diagnosis, set out to help others through grief, and launched the nonprofit, Love Not Lost. Learn how helping others changed her life and how you can give your gifts to impact the world around you.
5 TIPS FOR A SUCCESSFUL SENIOR AMBASSADOR PROGRAM LAUNCH
Learn about Kristie’s experience creating a successful senior spokesmodel program and hear tips on how to launch for the Class of 2020! Create a program that works, builds your business and brings income.
MAKE MORE MONEY – LEARNING THE MECHANICS AND MINDSET
Join Liana Hall as she shares industry facts, common small business money myths, the big equation, shifting your money mindset, and quick math to help you make more money!
PRICING FOR PROFIT
Join in for Part 2 of Liana Hall’s Marketing Monday series as she dives deep into pricing and helps you understand and adjust your pricing strategies so they are something you AND your clients are happy with.
WHAT IS PHOTOTEXTING?
Phototexting is a simple, effective, and innovative platform that will help you market and stay connected to your target client! Learn how you can use this amazing tool to grow your business.