Learning Together Within Our Community

Here at NAPCP it’s small business owners who are the heartbeat of our association. The simple idea behind our Marketing Mondays videos is to share ideas corporately so that all of our businesses have the tools to thrive! Over the years our experienced members have learned and are still learning a lot of lessons — what works and what doesn’t — and we want to share those things with you!

Maybe your business is struggling and you can barely pay your bills. Maybe you dream of freedom from another job you feel is holding you back from making photography your full-time profession. Or maybe you feel like you’re in a rut and just need some fresh ideas to make your business even more profitable! We want to help you!

Log in to your NAPCP account to get access to view your favorite discussions, and see what’s coming up! Join us Monday afternoons at 1PM EST, via Facebook Live, for Marketing Mondays in our Private NAPCP Member Community Group. Not a member? Learn more about NAPCP membership benefits here, and submit your application here!

If you’d like to contribute and host your own Marketing Monday check out our tips page and fill out our online submission form here! We’d love to have you.

PAST VIDEOS
BIG PICTURE GOALS FOR 2017

Join Alice Park as she gives you an in-depth overview of how the NAPCP’s Marketing Planner works for her.

5 Big Business Turning Points

Join Alice Park chats about the 5 key turning points in her business and how each directly impacted her business.

IN-PERSON SALES I

In the first part of this 2 part series, Alice Park shares the 5 strategies she uses to book the client and educate them about investing in photography.

IN-PERSON SALES II

In the second part of this 2 part series, Alice Parkdemonstrates how she and her team conducts an in-person sales session in studio.

MOTHER’S DAY MARKETING

Join Alice Park shares 4 ideas to bringing additional revenue and opportunities to promote surrounding Mother’s Day.

SOCIAL MEDIA GOALS

In the first part of this 2 part series, Alice Park shares the 5 strategies she uses to book the client and educate them about investing in photography.

AWAKENING YOUR CREATIVITY THROUGH PERSONAL PROJECTS

Willy Wilson gives three tips for jogging your creative brain and getting yourself back in the artistic groove.

JULY PLANNING & 3 TIPS FOR PREPARING FOR FALL

The Fall is portrait photographers’ busiest time of the year, and Alice is sharing 3 easy tips in preparing now for all of it.

CONVERTING YOUR INQUIRIES INTO BOOKINGS

with crystal james

Get three tips for successfully booking most, if not ALL, of your new inquiries!

PITCHING TO THE MEDIA

Alice Park discusses successful pitch strategies she’s learned over the years and takes an in-depth look at NAPCP’s PR Media Toolkit.

FINDING CLIENTS IN ANOTHER CITY

Katie Rain gives 3 quick tips to help you market your business in a city that is not your current area.

3 TIPS FOR PARTNERING WITH A MEDICAL OFFICE

In this video, Rya Duncklee shares her top 3 tips for partnering with a medical office to boost your newborn photography business!

AWAKENING YOUR CREATIVITY THROUGH PERSONAL PROJECTS

Willy Wilson gives three tips for jogging your creative brain and getting yourself back in the artistic groove.

JULY PLANNING & 3 TIPS FOR PREPARING FOR FALL

The Fall is portrait photographers’ busiest time of the year, and Alice is sharing 3 easy tips in preparing now for all of it.

CONVERTING YOUR INQUIRIES INTO BOOKINGS

with crystal james

Get three tips for successfully booking most, if not ALL, of your new inquiries!

ACCOMPLISHING GOALS THROUGH AN ACCOUNTABILITY GROUP

Sarah Anthony discusses the power of using an accountability group to successfully accomplish your goals!

THE BENEFITS OF LEASING A COMMERCIAL SPACE

The Fall is portrait photographers’ busiest time of the year, and Alice is sharing 3 easy tips in preparing now for all of it.

THREE TIPS FOR A SUCCESSFUL FRESH 48

with hannah drews eggert

Hannah Drews Eggert shares her best tips for marketing, client prop, and shot ideas for a fresh 48 session.

Would you like to host a Marketing Monday?

HOSTING YOUR OWN GALLERY EVENT

Ashley Berrie gives tips on how to host your own gallery event.

MARKETING IMAGE COMPETITION WINS

Join Jennifer Kapala, of Jennifer Kapala Photographyas she shares her strategies for marketing image competition wins, and why they are great for your business.

GETTING STARTED IN COMMERCIAL PHOTOGRAPHY

Hannah Drews Eggert shares her best tips for marketing, client prop, and shot ideas for a fresh 48 session.

HOW A PHOTO CONTEST CAN HELP YOUR BUSINESS

Join Lena Antaramian of Live Laugh Love Photos as she discusses her tips for running a successful photo contest and how it can help your business.

TEACHING CAMERA CLASSES TO PARENTS

Amy Tripple shares why teaching camera classes to parents isn’t just a short-term revenue booster, but a long-term way to grow your business!

BASIC TIPS FOR STYLING YOUR FLAT LAY IMAGES

Join Kristen Smith as she shows you how she styles flat lay images for marketing. Kristen will share what kind of materials to use to make a more interesting visual along with other basic styling tips.

SEPTEMBER MARKETING & 5 ESSENTIAL STUDIO POLICIES

Join Alice Park as she goes through her September marketing calendar and talks about 5 essential studio policies you should be implementing in your business.

WHY I LOVE IN-PERSON SALES (EVEN THOUGH I HATE SALES)

In Person Sales is a huge commitment in time and money. Is it really worth it? Jaye McLaughlin is sharing 5 reasons why she loves conducting In Person Sales as part of her all-inclusive lifestyle photography business model, and four of them have nothing at all to do with sales!

ALL ABOUT NAPCP

with crystal james

Crystal James, Marketing Director for NAPCP, talks about all the great benefits of being a NAPCP member. Learn more about how to make the most of your NAPCP membership.

ALL ABOUT HOLIDAY MINI SESSIONS

with lena antaramian

Lena Antaramian of Live Laugh Love Photos as she discusses how she uses holiday mini sessions to book her sessions calendar for the following year.

GROWING YOUR BUSINESS THROUGH SILENT AUCTION DONATIONS

In this segment Mary Grace Pingoy, of Jmotive Photography, shares some of her strategies for booking her ideal clients through Silent Auction Donations.

2018 NAPCP MARKETING PLANNING

Join Alice Park as she dives in to the 2018 Marketing Guide. Alice will walk you through the goal setting section of the guide as well as discuss what worked for her in 2017 and what her plans are for 2018. Get ready to rock your year!

HOW TO RUN A SUCCESSFUL AND PROFITABLE MODEL CALL

Planning a model call this year? Heather Davidson-Meyn is sharing her methods to make your call successful and profitable!

5 STEPS TO A SUCCESSFUL WOMEN’S HEADSHOT DAY EVENT

with heather crowder

Learn how to market, shoot and sell your first Women’s Headshot event and the logistics behind making the day a success!

IPS WITHOUT A STUDIO

Think you need a studio to succeed with in person sales? Courtney Goldman shares her solution to in-house in person sales (IPS).

BEING A BOUTIQUE PHOTOGRAPHER IN A SMALL TOWN

In this Marketing Monday segment, Kimberly Tank of Kimberly Tank Art & Photography shares helpful tips on how to build your photography business in a small town using various marketing tools.

ACCOUNTABILITY PARTNERSHIPS AND GOAL SETTING

In this Marketing Monday segment, Kimberly Tank of Kimberly Tank Art & Photography and Willy Wilson of Life Unstill Photography talk about having weekly meetings together has helped them advance their careers, build their businesses, and reach their goals.

GENERATING ADDITIONAL REVENUE WITH YOUR CURRENT CLIENTS

Join Cathi Nelson, founder of The Association of Personal Photo Organizers, as she shares ways you can earn additional revenue with your existing clients and new clients by offering services you have likely never considered.

UPCOMING

September 12th

BEING A BOUTIQUE PHOTOGRAPHER
IN A SMALL TOWN

September 19th

BEING A BOUTIQUE PHOTOGRAPHER
IN A SMALL TOWN