The Profit Center Course

“Let nothing hold you back from creating the life you’ve always wanted.”

― Anonymous

Liana Hall has been teaching and coaching creative entrepreneurs for 15+ years and is passionate about helping others create strong visionary and financial foundations.

Profit Center is a six-week course designed to help creative entrepreneurs, makers, and innovators build a strong financial foundation for their business. Think of it as a mini-MBA but without the expensive and extremely mind-numbing classes!

If you are someone who is brilliant at what you do, but does not have an extensive business finance background, this is the course for you! Learn from experienced entrepreneurs who understand the struggle between working in-the-trenches of a creative small business and being able to take that birds-eye view to see the bigger picture for your business. Liana and her husband have been operating their own creative businesses for 20+ years so they know what goes into really understanding your business finances and the difference it makes when you pay attention to your “numbers.”

  • "Liana's ability to help creative entrepreneurs understand their true bottom line is unmatched. She has a solid understanding of business and is able to communicate that information effectively. Her courses aren't for the timid, but it will whip your profitability into shape in a short amount of time. It's amazing that so many of us think we're being profitable when we're not aware of all the numbers. Her teaching style is personable and warm - I'd highly recommend her seminars and courses on business."

    - Kevin Swan, Sagamore Institute, Entrepreneur

MECHANICS + MINDSET

Unpack the mechanics of small business accounting and finance in a way that’s easy to understand. Take a walk through a mindset exercise each week so that you are taking positive steps daily towards maximizing your profits!

6 WEEKS TO TRANSFORMATION

Imagine how your life and business could transform if you took a little time each week, for the next 6 weeks, to work towards creating a SOLID and STRONG financial foundation for your business.

COMMUNITY + SUPPORT

Accountability, community, and support can make the difference between getting stuck and being highly successful in becoming the best CEO and CFO possible for your business.  You will have access to a private and exclusive Facebook group for this very reason!

WEEKLY Q&A SESSIONS

Have questions, need answers?  You will have access to weekly Q&A sessions with Liana over the 6 week period.  Can’t make it live?  The recordings will be available to watch later.

WEEK 0 - START WITH COMMUNITY

We know you are excited to get started RIGHT AWAY:

• Receive your first lesson and assignment to start working on while you’re waiting for class to begin!

• A week or so before class starts, we open up the private and exclusive Facebook group of people JUST from this cohort so you can get to know each other and your businesses from the start!

WEEK 1 - STRATEGY, GOALS, + SUCCESS

• Understand Strategy and the rolls Tracking, Planning, and Pricing play in the success of your business.

• Have clearly defined goals that you’ve transformed into something that’s easy to take action on.

•  Define your own success and understand what shifts need to happen to be able to operate from a place of financial stability and abundance.

• Review THE history of Money and YOUR history with Money to start shifting your money mindset.

WEEK 2 - EXPENSES + THE NUMBER CRUNCHER

• Understand the functions of expenses and the three different types of expense in business.

• Understand how much of a salary you should be taking from your business to be able to cover all of your expenses, savings, and investing.

• Take the guesswork out of budgeting for business expenses.

• Create detailed marketing and asset budgets.

• Work through the first few pages of the Number Cruncher Tool (Included in this course – $69/value!)

• Tips for dumping debt and clutter that could be holding you back on your journey to success.

• Tips for dumping debt and clutter that could be holding you back on your journey to success.

WEEK 3 - THE NUMBER CRUNCHER CONTINUED + SALES GOALS

• Create a budget for your business overhead that integrates all of the previous steps you took in the Number Cruncher.

• Understand what your break-even point is – you will know exactly how much money you need to bring in in TOTAL SALES REVENUE in order to pay yourself a salary and cover your expenses.

• Have solid sales goals – know exactly how much you need to make in sales each month, and what to do if those numbers vary.

• Work on product-/service-line projections.

• Explore different ways of looking at money to shift your mindset.

WEEK 4 - ALL ABOUT COST OF SALES + ANALYSIS

• Run a cost of sales analysis on all of your products and/or services.

• Learn exactly how much you make from every dollar and how to keep more of your hard-earned cash.

• Understand industry benchmarks and the basics of a Profit and Loss Statement.

• Get comfortable with wealth and transform your money mindset so that you won’t get in your own way when it comes to receiving and handling larger amounts of money than what you are used to.

WEEK 5 - PRICING + PACKAGES

• Learn the three different ways to price and determine the best method for you and your business.

• Determine your mark-up factor and practice the mechanics behind cost based pricing.

• Understand the nuances and psychology behind pricing and how to ensure you are pricing for profit.

• How to design packages that are appealing to your clients, and the psychology behind coupons, discounts, bundles, etc.

• Have the continued support, guidance, and insights from people who are going through the same thing, or who have gone before you — so you’re not stuck in a silo when it comes to making business decisions!

WEEK 6 - FINANCIAL HABITS + SYSTEMS FOR CONTINUED SUCCESS

• Best practices for working with a bookkeeper and accountant.

• Set up your bank accounts and financial tracking so that you always have a clear picture of what funds are available to use for what.

• Practice telling your money what to do so you are empowered over the ups and downs of cash flow.

• How to setup and conduct monthly, quarterly, and annual reviews.

• Learn the science behind creating good habits and how to gradually shift to working less yet being more productive during the time you are working.

READY TO TRANSFORM YOUR BUSINESS?

Registration is currently closed. Please check back for more information when the next course opens!