Erika Holifield Mentorship: Who It’s For (and Why It Works)

18 Feb Erika Holifield Mentorship: Who It’s For (and Why It Works)

If you’ve ever stared at your phone thinking, “I know I need to post… but I don’t know what to say,” you’re not alone.

For a lot of photographers and creatives, social media can feel like a never-ending to-do list—one that’s loud, trend-driven, and oddly disconnected from the business you’re actually trying to build. That’s exactly where Erika Holifield’s mentorship shines.

Erika is the Head of Community for NAPCP and the owner of Erika Holifield Photography. She helps creatives and small business owners find their voice online and build a social media presence that supports their business—without requiring you to be on camera all the time. Her approach is simple, intentional, and aligned, so you can show up consistently in a way that feels natural and sustainable.

Here’s who this mentorship is best for.

This Mentorship Is Perfect for You If…

You want to market your business without feeling “salesy”

You know social media matters, but you don’t want your content to feel like constant pitching. Erika helps you create content that builds trust, connection, and authority—so your marketing feels like you, not like a script.

You feel stuck, inconsistent, or overwhelmed by what to post

Maybe you post in bursts and then disappear. Maybe you have ideas but no structure. Or maybe it all just feels like too much. Erika helps you gain clarity, build consistency, and create a plan you can actually maintain.

You don’t want to chase trends to stay relevant

If you’re tired of feeling behind or trying to recreate what everyone else is doing, this is for you. Erika’s mentorship focuses on standing out by sharing your story, your process, and what makes your work unique—without trend-hopping as your strategy.

You want social media to support your business goals (not steal your time)

This mentorship is built for creatives who want results and balance. Erika helps you understand how social media works, how to use it strategically, and how to create a system that doesn’t take over your life.

You prefer to stay behind the camera

Not everyone wants to be the face of their brand 24/7—and you don’t have to. Erika teaches you how to show up in an aligned way without being on camera all the time, using storytelling, behind-the-scenes, your creative process, and content that highlights your work.

You want to create Reels but need a simple, doable approach

Reels can feel intimidating—especially if you think they require constant filming, perfect lighting, or high energy. Erika breaks it down with practical Reel strategies, plus her favorite apps and tools to make content creation faster and less overwhelming.

What You’ll Walk Away With

Erika’s mentorship isn’t about “posting more.” It’s about posting with purpose.

Inside the mentorship, you can expect support with:

• Finding your voice online so your content sounds like you
• Understanding how social media works (in a clear, non-overwhelming way)
• Creating content that feels natural and sustainable
• Building a strategy you enjoy showing up for—one that fits your life, personality, and goals
• Reels ideas + tools that make creation faster and easier
• Clarity + consistency, so you stop second-guessing and start building momentum

If You’re Ready for Social Media to Feel Simpler…

Erika’s mentorship is ideal for photographers and creatives who want to build a strong, consistent presence—without burnout, without performative content, and without feeling like they have to become an influencer to be successful.

If you’re ready to stop guessing and start showing up with confidence, Erika will help you build a strategy that supports your business and feels like you.

Ready to apply?

Click here to learn more about a mentorship with Erika.